Sr. Director, Innovation & Co-Creation
IKEA of Sweden
Malmö Skane County Sweden Chiba
With a love for change and the unknown, Cindy Soo has partnered with boutique brands and Fortune 100 companies to kickstart Innovation. Her passion for a Humanity-Centred Future has fueled her work in the Connected Living space, where the planet, people, and technology can live in an infinite and regenerative world. Currently based in the south of Sweden, Cindy leads the Global Innovation & Co-Creation team for 25 countries and regions for IKEA. She is regularly invited to coach and mentor students, and speak around the world, on all topics in Innovation, Strategy, Business Design, and Futurecasting.
Career advice for new returnees: Determine your North Star, Create a path of milestones, and Surround yourself with those who will support you.
Categories: Entrepreneurship / Start-up